Advertising Definitions sorted by Letter

A ● B ● C ● D ● E ● F ● G ● H ● I ● J ● K ● L ● M ● N ● O ● P ● Q ● R ● S ● T ● U ● V ● W ● X ● Y ● Z

Direct mail is the most common form of direct marketing, advertising that conveys its messages straight to the consumer or another business rather than using an intervening medium such as television or print advertising. . . . more

Advertising agencies are companies that work to create, design, and place advertisements and plan and execute promotional campaigns for their clients. Agencies are divided into two basic types, full-service and limited-service. . . . more

The internet is the newest media for advertising products or services. Unlike other media, the internet serves as both a communications channel and a transaction and distribution channel, allowing consumers to receive information, make purchases, and send payment all in the same place. . . . more

The study of consumer behavior examines all aspects of consumers’ feelings, thoughts, and reasons for making particular decisions in purchasing products or services or subscribing to ideas, and also how consumers use and dispose of products. . . . more

Market segmentation is a method of selecting groups of consumers to which advertising appeals will be targeted. It is based on the idea (generally but not always true) that consumers who share certain measurable traits can be expected to respond to advertising appeals in similar ways. . . . more

 

The Politics of Advertising and Campaign Finance

The current presidential campaign is expected to be the most expensive ever, with hundreds of millions of dollars (the Bush and Kerry campaigns alone have raised more than $500 million) being spent to persuade the  electorate. . . . more