Advertising Dictionary I

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ID
Image advertising
Impression
Imprinted product
Incentive catalog company
Increasing Returns
Independent contractor
Independent station
Industrial advertising
Infomediary
Infomercial
Inherited audience
In-pack premium
Inquiries
Insert
Insertion
Insertion order
Installed-Base
Instant Messaging
Institutional advertising
Intaglio
Integrated Marketing Communication
Intelligent Agents
Intensive distribution
International advertising
Internet
Interstitial
Interstitial Pages
Intranet
IOTP
IP Address
IPO
Island display
Island position
ISP
IVR